Published on September 15, 2025 | Last Updated on September 26, 2025

Macro Adoption - Current Studies

Phase 3 - Explainer

This page covers the ongoing Macro Adoption Studies, Phase 3, launched in 2024. For an overview of the project and other phases, please refer to the project's main page.

The short video below explains the current phase of the Macro Adoption Studies and role of the Study Coordinator. Additional information is provided below and a button to complete an Expression of Interest.

Macro Adoption Studies

In Phases 3, the Macro Adoption Project is conducting 3 types of complementary Macro Adoption Studies conducted across multiple regions, and led by local Study Coordinators. The types are explained below:

Study Type	Description	Data Collection	Participants
[OA] - Organisational Adoption	Aims to establish the adoption of digital transformation tools, workflows, and protocols within organisations across a defined market.	Data will be collected using *open* surveys targeted at a sample of small and large organisations across disciplines and specialities.	In collaboration with local partners (including not-for-profit and for-profit entities).
[EL] - Education Landscape	Aims to establish the diffusion of digital transformation topics, collaborative educational practices, and relevant information management qualifications across educational institutions and programmes within a defined market.	Data will be collected through *invitation* surveys conducted in collaboration with prominent local institutions.	In this study, there are academics holding a teaching/research position or in charge of educational policy or BIM diffusion in the region.
[PE] - Policy Environment	Aims to establish whether, when, and how policies are being enacted by policymakers to facilitate BIM adoption and digital transformation across a defined market.	Data will be collected through *invitation* surveys and *facilitated* workshops.	In this study, there are government agencies and macro-policy influencers from not-for-profit institutions.

Study Coordinators List

Below is a list of regions [countries] covered in Cycle 1. Additional regions are added when new Expression of Interest submissions are received. Please note that interested parties who meet the role requirements can apply until the position is markers as “Position Filled”.

Region List - SC Positions

Region	Policy [PE]	Education [EL]	Organisation [OA]
Angola	Position Filled	Position Open	Position Open
Argentina	Under Review	Under Review	Under Review
Brazil	Position Filled	Position Filled	Position Filled
Canada	Position Open	Position Filled	Position Open
Chile	Under Review	Position Open	Position Open
Colombia	Position Filled	Position Filled	Position Filled
Ecuador	Position Filled	Position Filled	Position Filled
Egypt	Position Filled	Position Filled	Position Filled
México	Position Filled	Position Filled	Position Filled
Perú	Position Filled	Position Filled	Position Filled
Portugal	Under Review	Under Review	Under Review
South Africa	Position Open	Position Open	Position Open
Spain	Under Review	Under Review	Under Review
Tunisia	Position Filled	Position Filled	Position Filled
UK	Position Open	Position Filled	Position Open
Kuwait	Position Filled	Position Filled	Position Filled
Guatemala	Under Review	Under Review	Under Review

Roles and Responsibilities

Study Coordinators (SC)s are individuals representing a public organisation, a university, or a not-for-profit association or community group. A Study Coordinator is part of a Region Team and is responsible for managing a study within a specific region. More information is provided in the tabs below:

Before sending an Expression of Interest, candidate Study Coordinators need to check if they meet the criteria defined in the below Study Coordinator (SC) profile and accept the criteria explained in the relevant Study Protocols (see next tab).

Policy Environment SC profile

The Policy Environment (PE) Study Coordinator (SC) needs to be a member of one of the following stakeholder groups in the Region under study:

Policymakers (e.g. government)
Educational Institutions
Industry Organisations
Industry Associations
Communities of Practice
Technology Advocates (e.g. buildingSMART)

They also need to have strong relations with representatives of other groups.

Personal Attributes

Leader or coordinator within an association
Interested in enabling digital transformation across the industry
It is desirable that the Study Coordinator has been actively involved in high-level BIM discussions within the study region and/or is knowledgeable of such discussions and developments

Responsibilities

The SC-PE responsibilities include investing the necessary time and effort as needed to:

Review that survey questions are accurately translated into the regional language and ensure that all definitions are contextually correct.
Meet with the Region’s liaison - a Macro Adoption Project Team member - to discuss the study.
Participate in training sessions covering platform use, reporting, and similar as needed.
Identify a list of potential study participants.
Send invitations to potential participants.
Collect data as per the “Data Collection method” described within the Policy Environment Study Protocol.
Analyze the data collected according to the Study method.
Conduct validation workshop(s) with participants as needed.
Generate a study report in English.
Assist in translating the study report into the Region’s language(s) if necessary.
Publish and disseminate the study results.

Education Landscape SC profile

The Education Landscape (EL) Study Coordinator (SC) needs to be a member of either:

Educational institution (e.g. teacher of researcher)
Educational Association (i.e. an administrator in an organisation responsible for educational policy)

Personal Attributes

Leader or coordinator within a university/association
Interested in enabling digital transformation across the industry
To be well known within the BIM community in their region. An internet search should suffice to prove it (seminars, lectures, interviews, publications, etc.)

Responsibilities

The Study Coordinator’s role has multiple responsibilities. These include investing the necessary time and effort as needed to:

Review that survey questions are accurately translated into the regional language and ensure that all definitions are contextually correct.
Meet with the Region’s liaison - a Macro Adoption Project Team member - to discuss the study.
Participate in training sessions covering platform use, reporting, and similar as needed.
Identify a list of potential study participants.
Send invitations to potential participants.
Collect data as per the “Data Collection method” described within the [EL] Education Landscape Study protocol.
Analyze the data collected according to the Study method.
Generate a study report in English.
Assist in translating the study report into the Region’s language(s) if necessary.
Publish and disseminate the study results

Organisational Adoption SC profile

The Organisational Adoption (OA) Study Coordinator (SC) needs to be:

A member of a professional association, national forum, committee, or similar organizations engaged in championing BIM adoption, digital transformation, or similar activities within a Region; and
Playing an active role - as leader, manager, or coordinator - within such an organization.

Responsibilities

The Study Coordinator’s role has multiple responsibilities. These include investing the necessary time and effort as needed to:

Review that survey questions are accurately translated into the regional language and ensure that all definitions are contextually correct.
Meet with the Region’s liaison - a Macro Adoption Project Team member - to discuss the study.
Participate in training sessions covering platform use, reporting, and similar as needed.
Identify a list of potential study participants.
Send invitations to potential participants.
Collect data as per the “Data Collection method” described within the Organizational Adoption Study Protocol.
Analyze the data collected according to the Study method.
Generate a study report in English.
Assist in translating the study report into the Region’s language(s) if necessary.
Publish and disseminate the study results.

A Study Coordinator needs to reach and agree to the below Study Protocols relevant to the study they wish to lead:

Policy Environment Protocols

The Policy Environment Study Coordinator must identify at least 10 participants. They should be actively engaged in high-level BIM discussions or possess significant knowledge of BIM policy developments within the region.

Participants should work within:

Ministries for Built Environment, Transport, or Infrastructure
Federal Governments (preferred), State Governments, or Capital City Municipalities
Procurement departments for construction services
Umbrella/industry associations
Accreditation and Standards Bodies
Technology Advocates (e.g. buildingSMART chapters)

Roles include: Heads of Department, Chief Technology Officers, Ministerial Advisors, BIM Leaders, Chief Engineers, Association Presidents, and Chapter Presidents.

Participants are vetted as “Experts” by organisation, role, and macro-player representation.

2. Study Method
Step 1: Online survey sent to vetted participants; at least 50% must commit to workshop attendance.
Step 2: Data screening – Coordinator analyses survey responses, identifies inconsistencies, and prepares for workshop.
Step 3: Validation workshop – divergent answers are discussed, evidence reviewed, and consensus recorded.
Step 4: Publication – Coordinator finalises assessment, submits survey answers on behalf of the region, uploads supporting artefacts, and summarises Key Adoption Indicators.

3. Study Validation
Convergence: answers align → claim accepted.
Divergence: answers differ → discussed in workshop; Coordinator enters justified consensus.

Validation artefacts may include BIM mandates, incentives, policy documents, classification systems, performance assessments, templates, libraries, and guidance documents.

4. Production of a Report
The Coordinator produces a national BIM adoption report aligned with the BIMei template. The report includes quantitative and qualitative adoption data, Key Adoption Indicators, and an executive summary with recommendations. It is published digitally in English and regional languages and disseminated domestically and internationally to benchmark progress and inform global adoption.

Education Landscape Protocols

The Education Landscape Study Coordinator must identify 20 participants: 10 from educational institutions and 10 from training providers.

Educational institutions: academics from architecture, engineering, or construction management programmes. More than one respondent per university is allowed (e.g. one from architecture, one from construction).
Training institutions: representatives of providers of BIM-related short courses (e.g. technology service providers, professional bodies, associations, training firms).

Sampling strategy:

Academics must represent different areas of the region (e.g. at least one per country/state).
Training representatives respond for the region as a whole, so geographical spread is not required.

Participants are vetted as “Experts” based on institutional role and training coverage.

2. Study Method
Step 1: Online survey distributed to vetted academics and training representatives.
Step 2: Data validation – Coordinator analyses responses, identifies divergence, and reviews supporting artefacts.
Step 3: Validation workshop – at least half the participants are invited to deliberate on divergent answers; Coordinator records consensus.
Step 4: Publication – Coordinator finalises assessment of the regional education and training landscape, ensuring coverage across institutions, disciplines, and levels.

3. Study Validation
If needed, validation artefacts may include curriculum outlines, unit syllabi, research deliverables, training brochures, websites, and academic publications.

4. Production of a Report
The Coordinator produces a national education and training BIM adoption report aligned with the BIMei template. The report includes quantitative and qualitative data on provision, coverage of programmes and frameworks, and an executive summary with recommendations. It is published digitally in English and regional languages and disseminated domestically and internationally to benchmark progress and inform global adoption.

Organisational Adoption Protocols

The Organisational Adoption Study Coordinator must identify 90 participants representing distinct organisations across the region (small regions can suggest a smaller nunber). Each participant must have decision-making experience in adopting or rejecting BIM.

Participants should be diverse - Owners, Designers, Engineers, Contractors, and Operators in either the building or infrastructure sectors.

Roles include: Heads of Department, Chief Technology Officers, Directors/Partners, BIM Leaders or Coordinators, and Chief Engineers.

Sample distribution:

By size: 70% small (fewer than 15 staff) and medium (fewer than 100 staff); 30% large.
By discipline: 50% designers, 30% contractors, 20% owners/operators.
Other criteria: spread by geography and project type (e.g. infrastructure, high-rise, ports).

Participants are vetted as “Experts” by role and organisational representation.

2. Study Method
Step 1: Data collection – Coordinator promotes study via networks; ensures one response per organisation; closes study after 90 responses.
Step 2: Data validation – Coordinator checks representativeness (geography, size, discipline), identifies divergence, and reviews artefacts provided.
Step 3: Validation workshop – optional workshop with selected experts to refine interpretation of organisational adoption patterns.
Step 4: Publication – Coordinator prepares consolidated findings, highlighting adoption and rejection patterns.

3. Study Validation
Only if needed, validation artefacts may include adoption policies, project case studies, BIM execution plans, performance reports, internal standards, and pilot project records.

4. Production of a Report
The Coordinator produces a national organisational adoption report aligned with the BIMei template. The report includes quantitative and qualitative adoption and maturity data, comparative insights (by size, sector, geography), and an executive summary with recommendations. It is published digitally in English and regional languages and disseminated domestically and internationally to benchmark progress and inform global adoptio

A Study Coordinator will typically manage a Study Type in 4 stages according to the following timeline (guidance only):

Stage 1: Preparation (3 weeks)
1. Review the relevant Study Protocol
2. Attend a start-up meeting with the project team members
3. Complete a dry-run study on the assessment platform
4. Identify potential study participants
Stage 2: Data Collection (4 weeks)
1. Launch the study (online campaign)
2. Follow-up with study participants
3. Close the study
Stage 3: Validation and Data Analysis (2 weeks)
1. Verify the data collected
2. Develop the data charts and explanatory texts
3. Generate a study summary and list of lessons learned
Stage 4: Publication - Optional (4 weeks)
1. Prepare study materials for publication
2. Publish the Study Report (based on pre-defined template)
3. Release of Study Results Package (report + raw data)

Platform Instructions for Study Coordinators

The Macro Adoption Study team has arranged a series of Assessment Campaigns on the assessor.io platform covering all participating regions. Please refer to this page for detailed instructions.

Expression of Interest