Published on September 15, 2025 | Last Updated on September 25, 2025
Macro Adoption - Project Page
The Macro Adoption Project assists construction industry stakeholders in improving BIM/digital transformation policies, educational strategies and adoption plans across different markets. The project has the following main objectives:
- Identify the key metrics that provide the best adoption indicators across regions
- Monitor the diffusion of BIM across countries through repeat assessments and data analytics
- Monitor the effect of policies and mandates on BIM adoption and stakeholder behaviour
- Collate and openly share the BIM adoption lessons learned with all stakeholders
- Assist policymakers and educators in evaluating, developing or improving their BIM adoption strategies and educational frameworks.
Project Timeline and Phases
The Macro Adoption Project was initiated in 2011 and have passed several key milestones and is currently in Phase 3:
Phase 3 Strategy
The previous phase included developing conceptual models, validating them and then conducting in-depth country-specific studies. The current phase 3 strategy aims to expand the macro adoption data collection efforts through a series of complementary studies over a wide geographic areas. This is summarised in the Phase Strategy image below:
Background Research
The Macro Adoption Project is based on three years of research with multiple peer-reviewed papers published to date.
Video Explainer
The project is based on five main Macro Adoption Models explained in the video below:
Materials
Peer-reviewed research
This BIMe Initiative Project is reliant on the following peer-reviewed publications:
- Kassem, M. and Succar, B. (2017). Macro BIM Adoption- Comparative Market Analysis - Automation in Construction, 81, 286-299. http://bit.ly/BIMPaperB3
- Succar, B. and Kassem, M. (2016). Building Information Modelling: Point of Adoption, CIB World Congress, Tampere Finland, May 30 - June 3, 2016. http://bit.ly/BIMPaperA9
- Kassem, M., Succar, B., & Dawood, N. (2015). Building Information Modeling: analyzing noteworthy publications of eight countries using a knowledge content taxonomy In R. Issa & S. Olbina (Eds.), Building Information Modeling: applications and practices in the AEC industry. University of Miami: ASCE. http://bit.ly/BIMPaperB1
- Succar, B., & Kassem, M. (2015). Macro-BIM adoption: Conceptual structures. Automation in Construction, 57, 64-79. http://bit.ly/BIMPaperA8
- Kassem, M., Succar, B., Dawood, N. (2013). A proposed approach to comparing the BIM maturity of countries. CIB W78 2013, 30th international Conference on applications of IT in the AEC industry, 9-12 October 2013, Beijing, China. http://bit.ly/BIMPaperB2
Completed Studies
The research underlying this project has already been used to guide the development of a BIM adoption policy in both Brazil (read report) and Ireland (download report by CITA).
More information covering this project is provided here:
Project Workpackages
The Macro Adoption Project has multiple work packages covering a variety of activities and deliverables. Please check these here.
Project Team
The BIMe Initiative Macro Adoption Project is co-led by:
- Dr Bilal Succar of ChangeAgents AEC (Melbourne, Australia)
- Prof Mohamad Kassem of Newcastle University (Newcastle, UK)
- AProf Eduardo Toledo of the University of São Paulo (São Paulo, Brazil)
- Dr Danny Murguia of the University of Cambridge (Cambridge, UK)
- Dr Cristiane Magalhães of Firjan (Rio de Janeiro, Brazil).
- Ms. Laura Lacaze of Trest Consultoria (Argentina + Brazi)